Sell-through rate calculator
What share of your listings actually sells?
Enter how many listings you had live, how many sold and over how many days. You get the sell-through rate, sales per day and the days it would take to sell every listing at that pace.
Your numbers
Result
Sold against live
Sell-through rate
12%
Sales per day
4
Days to sell every listing
250
Listings that did not sell
880
These are planning aids built on the numbers you type in. They are estimates, not forecasts, and they know nothing about your supplier, carrier or marketplace beyond what you enter.
Using it
- 1
Count your live listings
Use the average number live during the period.
- 2
Count the sales
Items sold in the same period, not orders.
- 3
Compare over time
Track the rate monthly. A falling rate means listings or prices need work.
The arithmetic
1sell-through = sold / listed
2sales per day = sold / days
3days to clear = listed / sales per day
Sample run: 1,000 live listings and 120 sold in 30 days is a 12% sell-through, 4 sales a day and 250 days to clear.